Interviews
As an expert on YouTube, Gen Z and social media, I have been interviewed by journalists, individuals and research groups. If you are looking for a statement on YouTube, participatory culture, audiences and fandom, social media in relation to children and young people, critical thinking of young people, generational differences or anything related to YouTube and social media, please get in touch.
April 2019 New Scientist, issue number 3227, p.42. The article titled 'The dark psychology behind YouTube's success'.
The interview by Chris Stokel-Walker about oversharing, fake intimacies, authenticity and consequences of fake shows
for creators and fans.
June 2019 Interviewed by Leftfield, a London-based market research agency that specialises in recruiting participants for projects and opinion former studies worldwide. I had a chance to participate in their Key Opinion Former Study project on Gen Z and their relationship with technologies, social connections and social media.